Last updated: 30 October 2026
follicle theory™ ("we", "us") respects your privacy. This policy explains what personal information we collect through our website, why we collect it, and how we look after it. We aim to handle your information in line with the Australian Privacy Principles.
Who we are
follicle theory is an Australian hair care brand based in Melbourne.
Email: hello@follicletheory.com.au
What we collect
When you register your interest on our website, we collect:
- your first and last name
- your email address
- your mobile number, if you choose to give it
- your postcode
- whether you are a customer or a business, and for businesses, the business name and type
- which products you're interested in, how you heard about us, and anything else you choose to tell us
If you email us, we keep a copy of your message and your contact details.
Our website may also use cookies and collect basic technical information, such as your browser type and the pages you visit, so we can keep the site working and understand how it's used. This information doesn't identify you by name. You can turn cookies off in your browser settings.
Why we collect it
We use your information to:
- tell you when follicle theory products are available, and send you news, product information and offers, if you've agreed to this
- reply to your questions
- discuss wholesale supply, if you've registered as a business
- understand where interest is coming from, so we can plan stock and stockists
We won't use your information for anything unrelated without asking you first.
Emails from us
We only send marketing emails to people who have agreed to receive them. Every email we send identifies follicle theory and includes an unsubscribe link. You can unsubscribe at any time, or email us and we'll remove you from our list.
Who we share it with
We don't sell, rent or trade your personal information.
We use trusted service providers to run our website, store our contact list and send our emails. They can only use your information to provide those services to us. We may also disclose information where the law requires it.
We won't pass your details to any stockist or other business without your permission.
Where it is stored
Your information is stored electronically by our service providers, who may keep it on servers in Australia or overseas. We choose providers that use industry-standard security to protect it.
How we protect it
We take reasonable steps to protect your information from misuse, loss and unauthorised access. Only people who need it to do their job can see it. We keep your information while you remain on our list or while we need it for the purposes above, and then securely delete it.
Accessing or correcting your information
You can ask us what information we hold about you, ask us to correct it, or ask us to delete it. Email us at hello@follicletheory.com.au and we'll respond within 30 days.
Questions and complaints
If you have a question or concern about your privacy, please contact us first using the details above. We'll aim to respond within 30 days. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.